A different era, lawyers have to speak marketing, Ha ha! "
This is not a new lawyer in the QQ on the netizens to my messages. I appreciate this remark at least three implications: First, the lawyer User not yet clear marketing lawyers have said that the second is the User for lawyers marketing novel may feel some surprise; Third, the lawyer, said subconscious Counsel to the slightest marketing approval. Because he did not directly oppose. If I did not bias the judgement of the case, the lawyer of the marketing concept, is likely to present a microcosm of the vast majority of Chinese lawyers.
Lawyers are not businessmen, how marketing is also pursuing » The answer naturally around you: Why do some law by the prosperity, some decline » Why do some legal services to popular products, some of the doldrums » Why do many lawyers indulge in the Red Sea in the same bloody, low-cost fight » Why can not fully appreciate the differences in legal services Blue Ocean, the charm of low-cost »
Chinese lawyers for the "National Office by the" clock, Tuotai Yu "planned economy" lair, when we still reveling in the "you come wearing a crown of thorns, you hold the sword of justice from……" the sacred and solemn Sense of when to quietly change the world! This is a system in transition, industrial upgrading and transformation of key development path inflection point. Is an innovative model of development to achieve economic and cultural renaissance across a critical period. Legal supervision, industry reshuffle, tragic competition, the market wait and see. The face of all this, our thinking, knowledge, skills, all systems are not fully prepared. Woke up one night, like boiled-frog - feeling more and more wrong. Chinese lawyers Xianghechuqu »
"The lawyers are noble descent, Chinese lawyers to go to the commercialization of professional direction." Whenever heard this rhetoric, I could not help lines of one: do not Huyou a lawyer (although lawyers often Huyou others)! However, the fact that many people and is the industry's main marketing counsel against it, some people even think that, "lawyer marketing doomed to failure!" This reminds me of the public opinion was opposed to "Baochandaohu." Miles comrades of the good response: "" People's Daily "will give people food to eat» newspaper Guanfan? «It is to Guanfan that line." History has repeatedly warned us, can only talk about the misuse! The original is the professional lawyers and commercialization of the twin body, the two One Less. Professional and business lawyers not only no contradiction between, on the contrary, the commercial operation of more conducive to promoting the process of professional lawyers. Just imagine: a Ede two of Green's lawyers, can we expect him to come to depend on the realization of social fairness and justice? » On the contrary, Who willing to hire a "I recognize only the eyes of money, put fairness and justice on both sides," the lawyers do. A full conscience of the rich have lawyers from the class to support the rule of law in the Republic of the building.
However, the only idea or concept is not enough, we must also find the realization of the concept of tools, techniques or methods. From lawyers to seek survival and development, to social responsibility, every step of breathtaking leaps have infiltrated the marketing technology achievements. Success at home and abroad by the lawyer or law, no marketing is not the technical experts. America's "ho-Rui and Simon" (Howrey And Simon), the United Kingdom "road-" is that Beijing's "Kindu", "Jianyuan", "Great", "card-tai," "Yuecheng," Shanghai "Jian Wei" and "State-ho," and so on are also. However, apart from Beijing to permit Thai law firm advertising Zuoshang the bus body, the other did not seem to see advertising! Yes, lawyers marketing is not synonymous with advertising or marketing, marketing of these is a component. Let us appreciate the foreign masters in marketing to the lawyers defined by:
Robert. Danny (Robert W Denny) that "legal services marketing services through the customer's needs and requirements of all involved in profit-making firms to raise the level of the business activities of the effective implementation."
Tang. Accordance with the special (Donhkin): "Marketing does include advertising, public places of speech, social networks, customer relations and other activities, but these activities just to achieve a number of marketing tools. Marketing Is a core analysis, formulation and implementation of strategic objectives of the process. "
克里斯朵夫G. Ji Ersen (Christopher G. Gilson), Linda C. Cowley (Linda C. Cawley) and William R. mother Xiu Smith (William R.chmidt) believes that any marketing activities, including include Two steps, the first step is to identify and confirm firms (business) services or products the target market, or specific consumer groups. The second step is to focus on all the resources firm, for these consumer services, in order to get their satisfaction.
Love in China. Poole (Edward Poll) lawyers will be marketing a more concise statement, he said: lawyers "marketing means to win and keep customers or clients."
Lawyer marketing with three characteristics: lawyer marketing at the market is a specific, limited, is not unlimited; lawyer marketing not only refers to pure marketing activities, such as advertising, by law manuals, public relations, but also by law to meet the interests of customers Needs and requirements of all the activities. Procedures such as telephone, office procedures, such as the way to bills; lawyer marketing only by the law for the implementation of development strategies adopted by the concrete steps, rather than objective. And analysis of the core objective is to develop and implement a development strategy by the law.
Tongsudishuo: lawyer marketing, is to allow the parties more easily find a suitable lawyer for lawyers to get more decent source of the case; further participation in the interaction between the parties, the quality of the case or the quality of their work engage in healthy controls in business litigation In order to pursue the achievement of social justice cases of fairness, justice, in the non-appeal business to the most economical access to customers in the most satisfactory results, the ultimate realization of customer value.
Marketing is not a lawyer common sense! People do not understand the law have a legal problem, usually to consult their lawyers. The lawyers do marketing, they may employ any person, of course, personally Pigua battle. This is because the lawyers also own that marketing is just a matter of common sense, do not need special study. Unfortunately, it is difficult lawyers made the top marketers. In 1988, Dukakis and George H. W. Bush in the election, appointing a talented Harvard University law professor to operate his campaign (Marketing), ended in disastrous defeat to the results. Dukakis is like selling their own lawyers in court debate on the case, everyone has been confusing. Bush is constantly repeating some simple advertising. This information is able to convince those undecided voters voted for Bush a vote on the key information.
Said this, we also have to review from the present to the education of law. We all-apart from the Faculty of Law, the legal profession theory homework, the eyes seem to be no other prospective lawyers knowledge of the school. So that young lawyers have entered a market at a loss, at all means of access to the source. If the lawyers access to the source in the course of what is wrong with misconduct or if the first is the need for a review of their university teachers.
Marketing is not a lawyer common sense, not like children playing father, "the families" that can be disguised as a play. People do not understand the law of nature do not know what their lack of legal knowledge, Mo Xueguo marketing of natural lawyers do not know what their lack of marketing skills, after all, have studied for. In the absence of professionals to replace lawyers marketing, "charge" must be the choice. Of course, to marketing experts, consultants also may be best.
Closing remarks, lawyers marketing is an advanced technology. We all know that technological advances will directly promote the development of productive forces, and the development of productive forces and relations of production will ultimately decide the change and progress. It is from this perspective, we said: lawyer is a lawyer powerful marketing engine; lawyers marketing tool is the delivery of justice!
1 Aug 2008
Lawyers talk about the rights of the status quo
People given the status of lawyers under various conditions symbolic significance: the Law Society's position reflects the respect for civil rights by the extent of the rule of law reflects the national situation, reflecting the social civilization and Kaihua process. In our country, the rule of law, human rights has become a legitimate and strong words, coupled with the recent was held in Beijing's Central Pacific Bar Association 17th annual meeting, all the lawyers let us something to look forward to the position. If, however, listen carefully to the voices of groups of lawyers, in-depth study if the current rule of law practice, we will find that the lawyer's practice environment and social status but is not optimistic, worrying. NPC law enforcement inspection group "on the inspectiow> implementation of the report" also pointed out that "more difficulties practising lawyers," lawyer practising rights are not respected and protected.
Practising lawyers difficulties, mainly in criminal activities. For such difficulties, lawyers and law experts stressed that sector the most is four, a criminal defence lawyer called the "four difficult": a "scoring difficult." 1996 "Code of Criminal Procedure" change, the criminal indictment in the case review commissioned by the counsel to the indictment stage; criminal cases prosecuted, the main dossier is no longer transferred to the people's courts, therefore, whether the review of the indictment stage, or at the trial stage, Lawyers need to understand the merits prosecution files available materials. However, lawyers have generally reflected some key evidence and litigation instruments, the procuratorial organs are often unwilling to provide, thus limiting the lawyers on the merits of comprehensive and timely understanding. Er Yue met with difficulties. In the formal system, lawyers have met with the rights of the accused, but many lawyers reflected in judicial practice, lawyers are many restrictions on this right: In some areas, the need for prior approval before the meeting, some involving state secrets is not an excuse Allow the meeting, with some restrictions on the time and frequency, and some delays in arrangements for the meeting, some surveillance and talk with some restrictions on questioning the contents, and so on. Sanyue evidence difficult. Although the law provides criminal defence lawyers to investigate the facts of the case on the evidence, can also apply for the judiciary to assist in the investigation, but the actual proceedings of the difficulties. Because on the one hand, the lawyers of investigation and evidence collection more restrictions, such as the need for the parties agreed that the judicial permission, and so on the other hand, the lawyers did not investigate and collect evidence to support public power, in practice almost impossible to apply for judicial assistance. Si Yue "difficult to defend." Lawyers in court, the burden of proof, Testimony, debates, questions are often not the right to due attention to defence, the Acting views in the Magistrates instruments often are not reflected.
However, in criminal proceedings, the criminal defence lawyers is not only "difficult", but there is another danger. This is because, to amend the Criminal Code in 1997, an increase of well received by the controversial Article 306, that this is an act against the terms of lawyers, including three counts: the crime of destruction of evidence, evidence of the crime of false testimony and obstruction of the crime. According to the National Bar Association's statistics, in 1999, 2000 and 2001, three years, criminal defense lawyers for evidence of the crime of obstruction, perjury and other charges the prosecution was 27, practising lawyers in the course of the legitimate rights and interests are infringed The case was the rising trend of such cases up to 52. In practice, lawyers for the count because of alleged cases of more than 80 percent for the making, Doubtful Case, the last more than 90 percent were acquitted. To this end, the National Bar Association was established in 1998 to safeguard the legitimate rights of lawyers.
So, how to enhance the social status of lawyers and solicitors to improve the practice environment » First of all, should amend the relevant laws and regulations, improving the system of environmental lawyers. On the one hand, to amend the provisions of criminal responsibility on the lawyers, law experts and lawyers groups advocate general, abolish the "Criminal Law" 306, given lawyers and the parties the right to freedom and privacy of communication, defence lawyers to the criminal liability immunity, and Western developed countries And the United Nations Criminal Justice convergence criteria. On the other hand, modify the "Code of Criminal Procedure," the Criminal change the structure, mechanisms to protect lawyers from the litigation rights. Criminal defense lawyers inferior status, to a large extent is the current structure led to the lawsuit. Construction of such a feature of the proceedings, the prosecution and the defence of the status of serious wrong, wrong, and so on and this is due to a series of institutional arrangements for the lead. For example, if the prosecution to provide access to the dossier substantially diminished, the system is not effective relief measures; detention center in custody accused of belonging to the public security organs and public security organs and procuratorial organs together, in the litigation and criminal defence counsel's position is The opposition in the proceedings, the prosecutor is also legal supervision organs, the head of public security organs in many places the same time the party's secretary of the Politics and Law Committee, made Zhenkong authorities the legal status and real power as far superior to social work The lawyers, and so on. Therefore, in order to enhance the status of lawyers, it is necessary to change the structure of such litigation mode.
Secondly, it is also necessary in the society within the concept of innovation, system reform and operation of advanced knowledge and conceptual basis. On the one hand, we have to change that emphasis on national interests and ignore the rights of the individual, trust, public power and preventing a sense of social forces. To a large extent, the rights of lawyers reflected by the most deep-seated problems, not a lawyer groups of their position, but civil rights and social interests be respected and the protection level. Because our system gives rights lawyer, aimed at better supervision and restriction of public power and safeguard the rights of individuals. In this regard there have been some welcome changes, embodies the concept of such changes. For example, the fireworks ban change from limited release, the history of the cattle house last nail households were not Qiangchai, "the citizen's legitimate private property shall not be encroached upon" and "the state respects and safeguards human rights" and stressed that the rights of the individual The interests of the community write the terms of the amendment to the Constitution, and so on. On the other hand, to enhance the meaning of due process of understanding, to change that, "lawyers for the bad guys absolve" the wrong views. In fact, it is because of the excellent work of lawyers, on the one hand, enabling the country to have criminal penalties legitimacy, on the other hand this is also largely avoided the mistakes and arbitrary punishment.
Practising lawyers difficulties, mainly in criminal activities. For such difficulties, lawyers and law experts stressed that sector the most is four, a criminal defence lawyer called the "four difficult": a "scoring difficult." 1996 "Code of Criminal Procedure" change, the criminal indictment in the case review commissioned by the counsel to the indictment stage; criminal cases prosecuted, the main dossier is no longer transferred to the people's courts, therefore, whether the review of the indictment stage, or at the trial stage, Lawyers need to understand the merits prosecution files available materials. However, lawyers have generally reflected some key evidence and litigation instruments, the procuratorial organs are often unwilling to provide, thus limiting the lawyers on the merits of comprehensive and timely understanding. Er Yue met with difficulties. In the formal system, lawyers have met with the rights of the accused, but many lawyers reflected in judicial practice, lawyers are many restrictions on this right: In some areas, the need for prior approval before the meeting, some involving state secrets is not an excuse Allow the meeting, with some restrictions on the time and frequency, and some delays in arrangements for the meeting, some surveillance and talk with some restrictions on questioning the contents, and so on. Sanyue evidence difficult. Although the law provides criminal defence lawyers to investigate the facts of the case on the evidence, can also apply for the judiciary to assist in the investigation, but the actual proceedings of the difficulties. Because on the one hand, the lawyers of investigation and evidence collection more restrictions, such as the need for the parties agreed that the judicial permission, and so on the other hand, the lawyers did not investigate and collect evidence to support public power, in practice almost impossible to apply for judicial assistance. Si Yue "difficult to defend." Lawyers in court, the burden of proof, Testimony, debates, questions are often not the right to due attention to defence, the Acting views in the Magistrates instruments often are not reflected.
However, in criminal proceedings, the criminal defence lawyers is not only "difficult", but there is another danger. This is because, to amend the Criminal Code in 1997, an increase of well received by the controversial Article 306, that this is an act against the terms of lawyers, including three counts: the crime of destruction of evidence, evidence of the crime of false testimony and obstruction of the crime. According to the National Bar Association's statistics, in 1999, 2000 and 2001, three years, criminal defense lawyers for evidence of the crime of obstruction, perjury and other charges the prosecution was 27, practising lawyers in the course of the legitimate rights and interests are infringed The case was the rising trend of such cases up to 52. In practice, lawyers for the count because of alleged cases of more than 80 percent for the making, Doubtful Case, the last more than 90 percent were acquitted. To this end, the National Bar Association was established in 1998 to safeguard the legitimate rights of lawyers.
So, how to enhance the social status of lawyers and solicitors to improve the practice environment » First of all, should amend the relevant laws and regulations, improving the system of environmental lawyers. On the one hand, to amend the provisions of criminal responsibility on the lawyers, law experts and lawyers groups advocate general, abolish the "Criminal Law" 306, given lawyers and the parties the right to freedom and privacy of communication, defence lawyers to the criminal liability immunity, and Western developed countries And the United Nations Criminal Justice convergence criteria. On the other hand, modify the "Code of Criminal Procedure," the Criminal change the structure, mechanisms to protect lawyers from the litigation rights. Criminal defense lawyers inferior status, to a large extent is the current structure led to the lawsuit. Construction of such a feature of the proceedings, the prosecution and the defence of the status of serious wrong, wrong, and so on and this is due to a series of institutional arrangements for the lead. For example, if the prosecution to provide access to the dossier substantially diminished, the system is not effective relief measures; detention center in custody accused of belonging to the public security organs and public security organs and procuratorial organs together, in the litigation and criminal defence counsel's position is The opposition in the proceedings, the prosecutor is also legal supervision organs, the head of public security organs in many places the same time the party's secretary of the Politics and Law Committee, made Zhenkong authorities the legal status and real power as far superior to social work The lawyers, and so on. Therefore, in order to enhance the status of lawyers, it is necessary to change the structure of such litigation mode.
Secondly, it is also necessary in the society within the concept of innovation, system reform and operation of advanced knowledge and conceptual basis. On the one hand, we have to change that emphasis on national interests and ignore the rights of the individual, trust, public power and preventing a sense of social forces. To a large extent, the rights of lawyers reflected by the most deep-seated problems, not a lawyer groups of their position, but civil rights and social interests be respected and the protection level. Because our system gives rights lawyer, aimed at better supervision and restriction of public power and safeguard the rights of individuals. In this regard there have been some welcome changes, embodies the concept of such changes. For example, the fireworks ban change from limited release, the history of the cattle house last nail households were not Qiangchai, "the citizen's legitimate private property shall not be encroached upon" and "the state respects and safeguards human rights" and stressed that the rights of the individual The interests of the community write the terms of the amendment to the Constitution, and so on. On the other hand, to enhance the meaning of due process of understanding, to change that, "lawyers for the bad guys absolve" the wrong views. In fact, it is because of the excellent work of lawyers, on the one hand, enabling the country to have criminal penalties legitimacy, on the other hand this is also largely avoided the mistakes and arbitrary punishment.
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