Far from the last: the public demand calls for lawyers

Lawyers need not only to their professional legal services to let the legal service needs of the public to understand, and lawyers through various forms also need to raise people's awareness of the law, so as to promote people in the face of legal issues, more choices Lawyer Service

Since 1979 China's system since the resumption of lawyers, law firms developed rapidly, at present, the law firm has reached 10,000, and practicing lawyers also have as many as 130,000, China's legal profession has increased from less to more, From the practice of non-standard to standardize and from the national cadres to the community legal workers, operating from a single complex, income from less to more than process, this process of change is also China's progress in the process of building the rule of law, but also the Chinese public awareness of the law Gradually improve the process.

Lawyers as a very important socio-economic occupation, both of its universality, has its particularity, the universality of the lawyers through the provision of professional services and the recognized parties, and obtain a higher return; special counsel is a safeguard people The various legal rights and interests of a certain social values of the occupation, for a society of the legal system fair and legal construction has a very important role. A certain extent, this also means that lawyers need not only to their professional legal services to let the legal service needs of the public to understand, and lawyers through various forms also need to raise people's awareness of the law, so as to promote people in the face of the law Issues, more choices for legal services. For an in-depth understanding of the Chinese public for lawyers and law firms awareness and evaluation of lawyers and law firms to face the public demands and the marketing value of "legal persons" the magazine Beijing generation market monitoring bodies, through the Internet survey on the way China launched a public investigation.

The public has high demand for legal services

The rule of law in society, the law is to maintain social stability criteria, but also the public at the time the problems encountered can safeguard their own rights and interests of the weapons, then the Chinese public for legal services actually do what needs » Survey found that in the first row of a contract dispute, 62.2 percent of the public to resolve contract disputes that the legal services are in demand, that as people exchanges between the space business activities and the expansion of cooperation between the various contracts also more prominent ; Second is the demand for labor disputes (51.4%), and these same people now choose to extend the employment-related, how to handle units with labor relations and the issue of people working in the new distress, and consumer complaints (46.0 %) Into the top three legal services to the area of demand, consumption, the current IPR protection has become a hot topic in the law, the current quality of products and services often by the public complaints should be said, more than three Dugen China's economic development, since economic development, the increase of job opportunities and income increase, bringing the corresponding contract, labor, personnel and consumption of legal issues. And get rid of these problems, with people's survival and protection of the legal issues for the people, is also very important, therefore, personal injury compensation, medical accidents, marital problems, home buyers purchase disputes, personal tort claims and debt disputes are people The relatively strong demand for legal services. For people that the demand for legal services, the "Contract Law" and the "Labor Law" and "Consumer Protection Law" and the people working and living closely related to knowledge of the law also need more public face of the universal.

Legal services program failed knowledge, the lack of authoritative information platform

And when the public when the legal issues encountered, for the settlement of legal services to the majority do not understand, the survey showed that, in accordance with 100 points to evaluate the case, the public's understanding of the channels to find the highest lawyers, but only 46.0 points and Failed, and the process of litigation and lawsuits need to prepare for the recognition of the minimum. The new generation market research shows that monitoring bodies, public services for the public to understand the degree of interest in the business services far less than the interest, therefore, legal services will become only the people themselves seem to encounter legal problems will be the time to understand The field, but also do not understand the proceedings will become legal services to people seeking an obstacle. As a legal service agencies, very necessary and a responsibility to face some legal knowledge to do public education for the public to learn more about some of the legal proceedings, and how to use the law to safeguard their own interests.

It is worth noting that, with the network technology development and popularization of the Internet has become in the first row of people access to legal services an important channel for information, 43.2 percent of the public access to legal services from the Internet of information, followed by the advice to a friend (18.9 percent) and television (13.5%). However, so far, no professional legal category of sites and channels in the public mind set up powerful influence and authority with those entertainment channel and community compared to the lack of professional legal services and authoritative information platform.

Lack of understanding of the lawyers, lawyers need a new definition

Lawyers as a sacred profession, the Chinese public seems to be always admired the attitude with a view, the lawyers of the various elements are poorly understood, the survey showed that, whether it is for their own professional lawyers, professional lawyers of the solicitor's fees Standards or the law firm duties, public awareness are less than 50 hours, on the one hand that the public rarely encountered because of a lawsuit can not be non-legal issues, in peacetime and the frequency of less lawyers, for lawyers on the lack of natural Understanding the other hand also shows that lawyers in the eyes of the public also remains shrouded in a veil of professional lawyers how to approach the public is a very important issue.

Despite the lawyer's professional in-depth understanding is not enough, but more than 60 percent of the public that lawyers are a service of the occupation, through the provision of legal services to profit, 27 percent of the public that lawyers in the professional nature of the same businessmen; In addition, 8.1 percent of the people worship the career lawyers that the lawyer is a noble profession, to safeguard social justice and equity. This shows that people today impression of lawyers, based on its "occupation" of the characteristics of the role seems to be more prominent, and as a "social" level of significance is being diluted, provide valuable professional services and, through these professional services revenue, Is not only for the people of a recognized professional lawyers, professional lawyers also won the fundamental sustainable development. After all, safeguarding justice and fairness also requires the cost, let alone lawyers to pay the costs of professional knowledge and intelligence. In the new era of background, the role of career lawyers also need some new location to better meet the public demand.

Counsel also need to face the public marketing

For legal knowledge do not understand how people will make the correct use of appropriate laws to protect their own rights and interests of an obstacle, lawyers for the provision of professional legal services to better meet the public demand for legal services, the need to strengthen the popularization of legal knowledge , To raise public awareness of the law. The public's desire for this is, the survey showed that 73.0 percent of the public that lawyers should be free to do some basic knowledge of legal training, 62.2 percent of the public hope that the Law Society can play an active public welfare activities.

This shows that lawyers need to face the public of the same marketing, free legal knowledge through training and public welfare activities, including through the addition of a variety of media publicity lawyers also need to strengthen the marketing efforts, emotional and social responsibilities from the perspective of indirect to Lawyer marketing efforts, to further consolidate lawyers in the public mind with the positive image of a higher sense of social responsibility.

As a professional service industry, convenience is the first lawyer marketing considerations, nearly 60% of the public and the community, enterprises, or enterprises in the community, the residents of legal literacy and training methods are more receptive , Through in-depth community, business activities, so that the public can more easily access the knowledge of law, will help improve public participation in the initiative. In addition, various forums and activities of publicity, there is a certain degree of acceptance, some members of the public for the law firm directly to advertise in the media also expressed acceptance. It should be noted that the Law Society as a service, the public will have as a consumer of high-value services to view, lawyers can use various means to contact the public to promote their own image, people have been very psychologically unacceptable and , And people are looking forward to these channels to better facilitate and bring them knowledge.

Brand Marketing: The focus of marketing firm

With the rapid development of the legal profession, the current domestic already have 10,000 on the firm, which mixed. With the increasing competition in the legal profession, some of poor quality, the strength of the weaker firms facing elimination. As China's market entry age brand strategy and brand to become the core of the current competition in the market, the brand reputation is more a public letter times the main hallmark. Survey found that the integrity of law firms (56.8 percent) and brand (48.7 percent) is the public choice at the law firm of the value of the two factors.

Most of the public law firm marketing initiatives have a positive attitude, 54.1 percent of the public that legitimacy marketing, will not be detrimental to the justice of professional lawyers, marketing, customer demand and found that just do not have much relevance. 40% of the public that lawyers marketing is a manifestation of social progress, the law firm to strengthen brand awareness, enhance brand marketing efforts.

Today's legal services for the Chinese public, is already a working and living in a very important topic, and the lawyers of this occupation, but also from the image of the sacred mystery to emerge gradually and the public demand for legal services docking, therefore, Counsel law firm marketing is not the grandstanding and Gunongxuanxu, but conform to the needs of the public, law firms should give full play to its due responsibilities and obligations, on the need to change their management ideas, raise awareness of market competition, and strengthen brand concepts, through Fully tap the public's demand for legal services to market segments and target groups, according to public demand and to develop targeted products and services, from this perspective, marketing lawyers have more meaning, lawyers marketing is to enhance Legal awareness and knowledge of marketing, only approaching the public, can achieve more social responsibility and social values.