All those who have attained a magazine or in the community to stand on the market, its location is more critical. In the current era, seem to have targeted the so-called "precision" to the only two options: do the business, profit or non-commercial, non-profit for the purpose. I do not know the seriousness of this is-is worried. The "Bar Digest" positioning, Sri Lanka Mr. Jiang Wei Di Siji in 2006 published "Potpourri should be mainly commercial, mission, supplemented by" a text, talking about the history of some publications is also good to "make money". Also now love to do Chester or fighter's lawyer, "Dazhuodenglong also difficult to find," The implication is probably to "digest" ignored the profit or the wrong target and sad, yet it seems that those who trouble to survive the lawyers do not care "Digest" the mission of value, and so on.
For the Mr. These frank words, I have some feelings, but I was not called "Shuaizhen" language, I am afraid that this understanding is that there is still biased in it. In fact, for "hundreds of thousands of annual income," the Sri Lanka Bar, which can have a leisurely sit home in the living room for small slow chewing Digest purport of Aston, need not look too much at the Digest can make This money "vulgar" issue, and more attention to the era mission outline. This is cause to be suspicious, but also somewhat impressed. As an ancient saying goes, "The Road to set", it seems to say in profits. When the author of modern Running like a commercial or profit-driven as the preferred, indeed Xishi.
I usually like to write more news comment, before a major contribution to the weight of its own value newspapers, specialized aimed at central-level newspaper "start", and now it has changed the concept, to the Who's Who wrote Gaofei give (Of course, some " Non-newspaper "their quality is also good). This sounds a bit helpless and self. But I always believed that a person can choose to hit a certain point it seems that the interests of "profitable" the writing path, but a conscientious publications can not be wholly or mainly for profit or to change their design to stop the trend of the value of location and . At least from the history of those handed down to look at, almost rarely achieved through commercial operation of the classic. Simply said that those thinking of classic wisdom of the rule of law itself is priceless and can not be used to measure the value of commercial or decorated, to seek progress in those where they are Teana like the Gospel and in ignorance or the right to the eyes, as if it Fentu . Commercial may be able to obtain a temporary economic return, but Juenan create truly stand the test of the quality, not shock or impact on people in an era of the rule of law humane feelings.
A bluntly say that, for some magazine's positioning, it can not arbitrary. For instance, the Law Society magazine, I do not propose is not optimistic about its business into nature, that is, commercial Xianggao can not engage in, such as the Law Society magazine in all likelihood Gao Bucheng commercial, because Its essence the absence of such genes. If the hard pursue "La Langpei," then perhaps only those stall into the category of "legal system literature," the ranks. China has also been done in this area and try to counsel magazine wanted to "advance" to the people living their daily work, but the result is not satisfactory.
Also, the magazine "audience", if the economic situation in general that those lawyers in particular, young lawyers pay more attention to bread-off Xiao Rizi, and for including their own professional and reading tastes, and so the pursuit of material gain will be wearing tinted glasses To examine and measure, then I am afraid that even some of the subjective assumptions. In fact, the more marginalized in the struggle to survive or more of the dark side of social contact, often more eager to get the spirit of ideological inspiration and guidance, the more kind of lofty expectations and accept the values and mission Danding the test, It will be able to have their real "wealth" or always accompanied by the mentor. For that even the lawyers have tried to incorporate the magazine business the way of thinking, I always suspected it to the current practice of some people advocate the mission will be professional lawyers and legal status "to justice, by commercial" point of view is quite Tacit understanding in it. It is broken undesirable.
When the lawyers are not interested in an industry magazine, we should perhaps reflect on these readers is not even the professional level of economic status, but more consideration should be given to the magazine itself in achieving quality and enhance the impact of publicity is doing is far from enough, you Publications, there are no people can really move things » What you have to issue the voice » Selection from the "technical" point of view, whether a little more professionalism » For example, or a comprehensive around "justice, human rights," an issue for the subject to Jizhuoyangqing; like lawyers or sophisticated business-oriented, focusing on services such "half a manager" lawyers. If the contents of the miscellaneous and lack Program, as the "Arts Taikan" In fact, it lost its own characteristics and advantages. This is like many Digest publication committed to the defects, is not to say that you belong to "digest" can Xinshou "extraction", as things to pick at best, is a gorgeous embellishment or patchwork, not a real rally of their own " Jingqi Shen infants "or inner strength. On the contrary, why the "Reader's Digest" to create the spirit of the feast at the same time, also won a commercial miracle » I think that all of its material revolves around "touched the depths of human nature Flanagan string children," the main thrust of the article to do it with a specific and powerful "network" of the line always firmly Yezhe readers The hearts and eyes, and ultimately win the market.
I have not had the experience of press and publication, but as a reader, a lawyer, I, "lawyer Digest" The only requirement is that more truly touched hearts of the article, it must account for at least 3 percent of each phase of the magazine The proportion of over 10. After all, "Qianzhu the soul, Qianzhu the eyes." I even look forward to, to have some articles I read repeatedly , or even want to "back down" the impulse. At the same time I would like to note that neither follow the path of official support, or explore the methods of self-promotion, not to the best of such a business, "Guagugangdao" easy-in their own necks. That would be Yinzhenzhike or chronic suicide.
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