Chinese lawyers into the industry will stage a comprehensive marketing competition

From "grinding sword" to "Liang Jian" leap - Chinese lawyers into the industry will stage a comprehensive marketing competition

Industry lawyers in the competition has come to a head today, there are many people in marketing lawyers dismissive, held last year in Taiyuan, the sixth forum on Chinese lawyers opened a special "marketing strategy at the Forum," the period from Beijing And Shanghai, the two senior lawyers to this, actually issued such a question: "Marketing needs lawyers?» "In my peer exchanges with lawyers, often heard the voice of all the doubts and confusion:" I am a lawyer, how can require the parties to ask my »"







So, the industry lawyers on the formation of a great contrast between, on the one hand a large number of lawyers in the First role in this trip after the difficult struggle to survive online, industry lawyers on the one hand, dismissive self-marketing, we must stubbornly adhere to the Law Society "By the parties to please, the only reasonable."

White balance can not point out what kind of lawyer think so, in so doing, the marketing is dismissive of what kind of lawyer, first senior lawyer, lawyers in the industry is still in the era from a seller's market, with attached The administrative system under the status of the advantages and strengths, the way to Happy Valley enclosure set up their own status and influence, they can with this "natural" trade status and influence of access to an endless stream of business from the other is just Schools into the community, "Tianzhijiaozai", with its dream of qualification, degree, schools, the doors of the background was an endless opportunity. The former industry lawyer vested interests, but the latter is a group of real interests and the future development of those expectations. But rather the impact of these two groups of people in the industry of Chinese lawyers and the reality of the future is clearly on China's legal counsel and industry sectors are standardized by a group since the benefits in the management or control of, of course, while later on behalf of the Chinese lawyers The future of the FN. Naturally, soaring since the benefits are, in their own self-righteous for later pointed out the inevitable and to the darkness of the professional channel and path, and this is the confusion of Chinese lawyers or the reasons for the confusion lies, lawyers from the legislation, industry standards, policies , And other aspects of stubbornly holding "the last good time" letting go, and are unwilling to face up to fundamental disregard earth-shaking changes have taken place in the social environment and the cruel reality of industry.

Of course, as the development of history not to transfer people's will, will surely have a competitive marketing, the reality of the development of industry lawyers will not be to some people's will for the transfer of personal survival and development and industry will inevitably driven by the needs of another A group of people faced with the predicament of a breakthrough, industry lawyers and the status quo remains in the pattern of change quietly, lawyers from the original position of marketing, relationship marketing services to product marketing, professional marketing, brand marketing, and so, unfortunately, is also the author A group of members who break through and become lawyers industry marketing practices and explorers.

And other sectors, the lawyers due to lack of marketing knowledge base, as well as the legal basis of practice, the system, policy guidance, lawyers marketing is also Baxianguohai, Gexianshentong the "Spring and Autumn" stage, the influx of a large number of latecomers, is bound to lead to industry lawyers The confusion and a price war, the unscrupulous advertising and promotion, "sold Dali Wan-style" self-promotion, low-cost, intermediate fees, rebate or Fan Li has become a source of the lawyers for the commonly used means. And in handling the relations between the parties, trap and trap many live as old "visited herbalist" and a fortune teller to see the Gua in with the police, prosecutors, judges on the relationship between Disanxiasi, unscrupulous, every year for lawyers to take risks, defy the law , Or bribery or perjury by their own familiar with the law sent to prison, ruined the professional lives. If the lawyer's social credibility and influence was greatly weakened, the public was firmly in place an "a group of services for the bad guys" brand, is not a good group of people. In other words, a trade lawyer at the expense of the social image to maintain the industry's survival and development, which amounts to fill their stomachs dug meat, cut refers to quench their thirst (to drink his own blood to quench their thirst).

For two reasons, First, do not know how to marketing, and the other is what can really no marketing, the majority of lawyers in addition to show off the relationship with Gong Jianfa almost nothing on marketing, and the genuine quality of services marketing, professional, image, Brand, influence and culture but suffer from cystic in Xiuse, the absence of real guys, even the "wooden gun" are not get out.

Therefore, the marketing industry lawyers in the first solve the problem of what marketing, the selling lawyer in the end what »

The characteristics of professional lawyers lawyers decided to sell the services to professional, knowledge, skills, experience, intelligence-based legal services, since the sale of services is, of course, must sell quality products and services, such as products and services in turn, Provided specific, selling services to be sold lawyers, the characteristics of such services lawyers in the decision to increase the height of marketing must be on the first marketing lawyers to marketing the services of a lawyer, or to combine both organic, as the painter Maihua, must be sold to artists and Maihua together.

As the market economy in the simple trading relations, the simple sale of goods is only to get a specific product and market environment to sell can now lawyers are staying in the marketing of such a simple buy and sell, the only law firm Equivalent to a farmer's market stalls or counters, and the real needs of the marketing system in the planning, meticulous programme through a series of activities to create an atmosphere of sales, this must be a lot of manpower, material and financial resources of the pre-investment and investment . Maihua to the same artist as an example:
1, 10 Mill Sword, a type of paint to the best;
2, and divisions of the wide, let the world know, I was the best painter;
3, and show their best works, it needs to sell the crowd;
4, when artists become famous symbols, including paintings, all works are enthusiastic about the collection, the community generally accepted, the final Minglishuangshou.

Leaving aside the theory of marketing and preaching on marketing, this is marketing, marketing is nothing more than the lawyers so. Now most of the marketing industry lawyers remain in the simple buying and selling the standard, the reason is that the young Chinese lawyers and naive, since the one hand, in front of all those not in the interests of the Decade mill Sword business experience, their opportunity is Talented, is given the opportunity to create history, so they fell into the sky was filling Zazhong mouth of a group of people, and to date, this is still enjoying the natural advantage of the status, honor and wealth, and control Monopolize the entire industry or a professional, in their view, lawyers do not need marketing. As the pioneer of course, no marketing knowledge and practice, but also the misconception that lawyers do not need marketing industry, of course, more willing to Diaoxian Bing and the sky is Zazhong mouth legend reproduction.

Because of the lack of an industry 10 years grinding Sword of the understanding and practice, All those who have attained the legal profession in the majority of people do not have such a psychologically prepared, do think that as long as a lawyer, Xizhuanggelv, Zhuguangbaoqi, shelter houses, the aristocracy as a Yangju Of life will naturally come. Thus, this industry will become a floating baths, instant success, recovering from profit-driven industry has become a cultural identity and to measure the success or failure of the standards; Thus, lawyers will become an industry no one to sweep and clean up the House; Thus, the lawyers also will be "Pochuang effect" Curse curse in the dilapidated, therefore, lawyers have become the good guys and bad guys do not like the occupation; Thus, lawyers will become the Government and people have a love - And hate a group of people;…….

Fundamentally speaking, the industry is a lawyer not prepared for the marketing industry, both as a bad also said a group of people to do bad, so lawyers from the overall change in the current plight and predicament facing the need to From the marketing industry started to improve the social image of the lawyers, for:

1, from the goal of building a harmonious society starting to give full play to lawyers is to build a harmonious society in the role and impact of active participation in society are generally concerned about trivial matters and handle major events play a lawyer handling the complex coordination and the ability of social relations, the role and ;

2, from building a society ruled by law needs to actively participate in laws, regulations, systems design and revision and improvement of the process and give full play to lawyers who practice the forefront of the community's social influence and professional influence;

3, from the norms and improving the market economy needs the reality, take an active part in various economic order and economic relations between the practice and exploration work, especially in practice is to help establish and perfect with Chinese characteristics for a modern enterprise system, improve Chinese enterprises In the international and domestic competitiveness.

4, the courage to take on the spirit of the law and legal literacy and education, especially for the community's education and training;

5, Wrought Iron need their own hardware, lawyers on the one hand the need to open up new areas of legal services, according to the needs of the market constantly innovative services, the market for the provision of professional services products, innovative law firm of management systems and mechanisms on their quality, the establishment of Starting with Chinese characteristics, Chinese lawyers and lawyers for the development of the new management structure and mechanism.

Of course, as an ordinary lawyer, a development in order to survive in difficult and explorers, not everything is better placed to the aspirations of their own, can not expect others to achieve our dream, can not be expected to have a vested interest saints The wisdom and vision, but should come up with an entrepreneur's mind and spirit, proceed from practice, starting from their own, grinding their swords, sword-their own, and "grinding sword" to "Liang Jian" beyond. To this end, as a lawyer have such courage and the ability to:

1, lawyers must have the courage and ability to become an era and industry spokesmen or representatives, any time an industry can not be separated from their representatives, lawyers industry need to continue training and bringing up a large number of professional skills, high moral character, with a strong The social sense of mission and responsibility of the representatives.

China's legal profession has never been no lack of historical responsibility and mission of the community, nor the lack of this industry in order to quietly explore, practice and dedication of a group of people, missing only found these people and the vision of these people Organized forces;

2, as a lawyer, at any time, any occasion, should have the courage to Liang Jian. Thus as a lawyer in addition to a solid professional knowledge and business skills, both inside and outside maintenance, in building their professional capabilities and brands, honestly to the business of marketing, the practice of marketing, the lawyer must have a first-class First-class marketing their abilities;

3, the achievements of others have in mind and ability of a person's success is not a true success, a person is not the cause of a great cause, for lawyers to change the past opinionated, rest on its laurels of bad habits, take full advantage of the strength team to a successful career And dreams of others in the achievement of its own success.

4, as a lawyer must have the value of their contributions to society's ability. Decided to contribute to the value of a decision to return to what, it must first pay. When their career and career are in a bottleneck, a lot of people think about their own contribution to what a contribution to others not how the people may want to return »

5, "we must adhere to the principle of respect for themselves, Zainan have to be a good person (Li Shutong language)." Upholding justice, faith, justice, dissemination of justice is eternal mission of lawyers. Perhaps as a lawyer and every day to find the dark side of society dealt with the dark side of dealing with people, so lawyers must have a superb grasp their abilities, the eternal rule is: no matter when and where, only the good will You Haobao ; Noble is always the noble circular card, only the power of justice is in good hands, can we grasp the world to disperse the darkness and evil, and let good people and remain invincible.

One's life is in the marketing of their own behavior, ability, courage and wisdom, which is marketing the highest level. History and reality prove that, the reality of the bottlenecks and often confusing history of the challenges and opportunities facing China's industry lawyers also It is the plight of the industry and in turn break opportunity, when others are unwilling to marketing, is marketing their best Opportunities. Only the opportunity to be in favor of the people are prepared for the best people. Industry lawyers and the plight of the status quo once again told us that opportunity comes, hastened to go back to "wear Sword", "Liang Jian" to prepare for it. Believe that as long as 10 years grinding out the courage and spirit of Sword, one practice, one study, while exploration, for Chinese lawyers will be the future of a Mochu "Liang Jian", as long as it has "bright Sword ", believe in the future will have a sky of their own Choi Wan.

China's lawyers industry will enter a comprehensive marketing era, for which you prepared »