"Bar Digest" five-year-old, what is written » Write its shortcomings, their limited ability. Say good words and consciously "Wangpomaigua." Because, in my feelings are on their own, "lawyer Digest" in one. "Upgrading lawyers realm of life, raise the level of business lawyers" is "Potpourri" Running the purpose and mission, which I chaired by the (points eye) School of Political Science and Law Network's vision echoes. Carnival festival may not do! I and the law on management and marketing of several lawyers do superficial Analysis of the problem, to practice the "Digest" purpose and mission to bless "digest"!
One problem: lawyers is a "merchant" »
It was very sure that lawyer is the businessman. This is because lawyers will betray their legal knowledge and access to the client on price, is a typical transaction. Opponents believe that lawyers are the embodiment of fairness and justice, the Law Society of noble descent is how can we become a businessman. In fact, it seems to me that the original is a pseudo-problem! Is not it »
Assumptions, we agree with the former view. Not only will soon hurt the feelings of many lawyers, even if the client also will not agree to this. How that they are willing to hire a lawyer, is a two Green, mercenary, dead guy pegged his wallet. Normal people do not want lawyers are "merchant", can be compared to doctors and patients do not want to, teachers and students on the sale of the same, just like we do not want Guodong brother with a "lawyer Digest", like when the money tree.
Conversely, if we do not agree with the previous point of view. Then, clients, "said Qi Jing cases, soft fresh start with pay," how will the situation change » If clients are not considered to be fair, the embodiment of justice - lawyers paid, should the lawyers who is going to solve the livelihood » The Eternal Flame lawyers how memory is »
Experience tells us that when the pros and cons of the issue without a solution, that this issue has its own problems. Where is the problem » I think there are at least two points worth considering: First of all, the reason the lawyers to discuss the issue, mainly to clarify the role of the professional lawyers, lawyers to enter the mainstream of society or the more dominant society, resulting in "the division" should have Dignity. However, the people of a respected professional career does not depend on the identity or the sacred, but in this career of dedication and spirit of the actual character. Current "As a whole, the Bar did not entrust the fate of people demonstrated the spirit of quality" (SHU Guo Ying language), no contribution to GDP and the number of taxes, etc.. Therefore, the dedication of dignity left, the more the loss of dignity! Another more fatal errors, the lawyers ignored the existence and value of businessmen. In this we may as well ask: how a businessman » Businessmen as lawyers » ! The answer is self-evident. To look at arguments: "To do business !" "People first" and "customer first" and "subsidy" and "charity", "Modern companies have to assume more responsibility for social obligations"…… Please note: businessmen do not Equivalent to unscrupulous merchants, Bill »Gates, and other modern capitalists are seeking fairness, justice and social play! Lawyers and businessmen and not the moral difference, but the product is different. Lawyers can not Bajie a businessman businessmen, Ma Zhe, a client note. Some people say that "for lawyers to name!" I think we in the legal profession "for businessmen name!"
Correct the problem is that Chinese lawyers should learn how to outstanding businessmen, and legal services "cake" bigger - vigorously develop the productivity of industry lawyers. So, the development of productive forces and relations of production can change it »
Second question: do the preferences or small preferences »
This, two years, the rise of the legal profession merger wind, many law by the merger have formed a "joint fleet." But the result is that some Laoyanfenfei Gebendongxi soon, and some makeshift although reluctantly, but the results are "1 +1 <2." On the contrary, by a group of small and medium-sized professional commitment to the road of stable development success. Thus, it was concluded that: "the implementation of the legal profession not by the model", "do not do small by the preferences." What is it true » No, definitely not!
Remember Agui often said that "lawyers are industries." If China really Chengde Qi lawyer for an industry, then it may be one of the most vulnerable sectors. I want to say is that any one industry if not a large number of "aircraft carrier" the backbone to do, then this is definitely not someone to the industry! The market will never give taxpayers very little, very small contribution to the GDP of the main enjoyment of the more noble and moral dignity! Therefore, my basic understanding is, first of all to make this industry, and the industry will make a big indispensable by. At the same time, not only by the bigger, "and by" a shortcut, can at least "and people". Secondly, it is impossible any one industry are "Big Brother" and not "little brother." "Da Zhongxiao" Coordination is the industry keep abreast of the times the normal pattern, "in the" service industry is both healthy sign. As for the "1 +1 <2" phenomenon, we need to Xinxi such as the analysis, if the post-merger "by the" only Zhongguancun "Hailong Building," (the self-employed rental counters) piracy, it is not the problem but the merger Management did not follow-up question. Furthermore, even if the merger failed, but also could not confirm do better by the Office of the small. Therefore, it seems to me how quickly build a number of "a large force led by" the managers, is the correct problems.
3: lawyers could not advertise »
It is said that lawyers advertising such a topic "old U.S." there is also controversy in the two centuries. But to the dispute between the United States has information statistics law firm marketing 93 members of the Committee has reached 1,100, these people is mainly lawyers on marketing including how to advertise. And we have lawyers, including some "high level" that lawyers are noble descent, how can your business card or the streets or in front of the court, "Lian Tan"? » First of all, I would like to ask is: when the current Chinese lawyers had noble descent » Fight from the Office of the State to cooperation, to the partnership. Chinese lawyers from the state legal workers - the people's servants, to the liberal professions, and individual taxpayers. Even if the DNA identification of origin do not find a little bit of fear also noble genes. People still remember that the 1980s all the people to put out to sea, "six groups" take the lead to take to the streets "share practice", I am familiar with, a vice mayor Zhang also with the erhu-EDGE sing. All income-generating the 1990s, public security, procuratorial, law, the Secretary for all income-generating target shouldering. So far, but also from time to time came for the judiciary did not complete a "introduced" to criticize the mandate of such a message. In such an ecological, officials even so, Chinese lawyers do not like no matter how noble descent officials of the Bar » I have to poke lawyers this hurts, do not want to return, "the official of your cheap," just want to tell you that even in normal market economy, lawyers, advertising or business cards along, "Lian Tan," what does not Wrong. Just imagine, if lawyers do is public service ads, business cards of the assistance, provided by the stalls is the ordinary people are hard to find the services, what is this bad? » And how can they would lose dignity or dignity? » The crux of the matter is that the Law School does not teach marketing, lawyers do not understand marketing. Including lawyers marketing the concept, characteristics, principles, roles, taboos, planning and marketing an effective way to lawyers and so on, know little about. Ad people do not understand the advertising, marketing people do not know how to do marketing, not the problem before it strange.
"Marketing is the delivery of justice lawyers a tool!" Crude ad Who do injury Who! This is because consumers have "refused to sell" nature. Therefore, lawyers learn how to enrich your knowledge and marketing with scientific theories to guide their advertising and effective marketing » Is the correct problems.
Conclusion: lawyer who is not a problem of too many too many problems, I can only Paozhuanyinyu. But I hope that "has a special responsibility," the lawyers must ask the right questions, do not like "A lot of people with life-time to those who answered the wrong question."
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