Marketing shining lawyers

A different era, lawyers have to speak marketing, Ha ha! "

This is not a new lawyer in the QQ on the netizens to my messages. I appreciate this remark at least three implications: First, the lawyer User not yet clear marketing lawyers have said that the second is the User for lawyers marketing novel may feel some surprise; Third, the lawyer, said subconscious Counsel to the slightest marketing approval. Because he did not directly oppose. If I did not bias the judgement of the case, the lawyer of the marketing concept, is likely to present a microcosm of the vast majority of Chinese lawyers.

Lawyers are not businessmen, how marketing is also pursuing » The answer naturally around you: Why do some law by the prosperity, some decline » Why do some legal services to popular products, some of the doldrums » Why do many lawyers indulge in the Red Sea in the same bloody, low-cost fight » Why can not fully appreciate the differences in legal services Blue Ocean, the charm of low-cost »

Chinese lawyers for the "National Office by the" clock, Tuotai Yu "planned economy" lair, when we still reveling in the "you come wearing a crown of thorns, you hold the sword of justice from……" the sacred and solemn Sense of when to quietly change the world! This is a system in transition, industrial upgrading and transformation of key development path inflection point. Is an innovative model of development to achieve economic and cultural renaissance across a critical period. Legal supervision, industry reshuffle, tragic competition, the market wait and see. The face of all this, our thinking, knowledge, skills, all systems are not fully prepared. Woke up one night, like boiled-frog - feeling more and more wrong. Chinese lawyers Xianghechuqu »

"The lawyers are noble descent, Chinese lawyers to go to the commercialization of professional direction." Whenever heard this rhetoric, I could not help lines of one: do not Huyou a lawyer (although lawyers often Huyou others)! However, the fact that many people and is the industry's main marketing counsel against it, some people even think that, "lawyer marketing doomed to failure!" This reminds me of the public opinion was opposed to "Baochandaohu." Miles comrades of the good response: "" People's Daily "will give people food to eat» newspaper Guanfan? «It is to Guanfan that line." History has repeatedly warned us, can only talk about the misuse! The original is the professional lawyers and commercialization of the twin body, the two One Less. Professional and business lawyers not only no contradiction between, on the contrary, the commercial operation of more conducive to promoting the process of professional lawyers. Just imagine: a Ede two of Green's lawyers, can we expect him to come to depend on the realization of social fairness and justice? » On the contrary, Who willing to hire a "I recognize only the eyes of money, put fairness and justice on both sides," the lawyers do. A full conscience of the rich have lawyers from the class to support the rule of law in the Republic of the building.

However, the only idea or concept is not enough, we must also find the realization of the concept of tools, techniques or methods. From lawyers to seek survival and development, to social responsibility, every step of breathtaking leaps have infiltrated the marketing technology achievements. Success at home and abroad by the lawyer or law, no marketing is not the technical experts. America's "ho-Rui and Simon" (Howrey And Simon), the United Kingdom "road-" is that Beijing's "Kindu", "Jianyuan", "Great", "card-tai," "Yuecheng," Shanghai "Jian Wei" and "State-ho," and so on are also. However, apart from Beijing to permit Thai law firm advertising Zuoshang the bus body, the other did not seem to see advertising! Yes, lawyers marketing is not synonymous with advertising or marketing, marketing of these is a component. Let us appreciate the foreign masters in marketing to the lawyers defined by:

Robert. Danny (Robert W Denny) that "legal services marketing services through the customer's needs and requirements of all involved in profit-making firms to raise the level of the business activities of the effective implementation."

Tang. Accordance with the special (Donhkin): "Marketing does include advertising, public places of speech, social networks, customer relations and other activities, but these activities just to achieve a number of marketing tools. Marketing Is a core analysis, formulation and implementation of strategic objectives of the process. "

克里斯朵夫G. Ji Ersen (Christopher G. Gilson), Linda C. Cowley (Linda C. Cawley) and William R. mother Xiu Smith (William R.chmidt) believes that any marketing activities, including include Two steps, the first step is to identify and confirm firms (business) services or products the target market, or specific consumer groups. The second step is to focus on all the resources firm, for these consumer services, in order to get their satisfaction.

Love in China. Poole (Edward Poll) lawyers will be marketing a more concise statement, he said: lawyers "marketing means to win and keep customers or clients."

Lawyer marketing with three characteristics: lawyer marketing at the market is a specific, limited, is not unlimited; lawyer marketing not only refers to pure marketing activities, such as advertising, by law manuals, public relations, but also by law to meet the interests of customers Needs and requirements of all the activities. Procedures such as telephone, office procedures, such as the way to bills; lawyer marketing only by the law for the implementation of development strategies adopted by the concrete steps, rather than objective. And analysis of the core objective is to develop and implement a development strategy by the law.

Tongsudishuo: lawyer marketing, is to allow the parties more easily find a suitable lawyer for lawyers to get more decent source of the case; further participation in the interaction between the parties, the quality of the case or the quality of their work engage in healthy controls in business litigation In order to pursue the achievement of social justice cases of fairness, justice, in the non-appeal business to the most economical access to customers in the most satisfactory results, the ultimate realization of customer value.

Marketing is not a lawyer common sense! People do not understand the law have a legal problem, usually to consult their lawyers. The lawyers do marketing, they may employ any person, of course, personally Pigua battle. This is because the lawyers also own that marketing is just a matter of common sense, do not need special study. Unfortunately, it is difficult lawyers made the top marketers. In 1988, Dukakis and George H. W. Bush in the election, appointing a talented Harvard University law professor to operate his campaign (Marketing), ended in disastrous defeat to the results. Dukakis is like selling their own lawyers in court debate on the case, everyone has been confusing. Bush is constantly repeating some simple advertising. This information is able to convince those undecided voters voted for Bush a vote on the key information.

Said this, we also have to review from the present to the education of law. We all-apart from the Faculty of Law, the legal profession theory homework, the eyes seem to be no other prospective lawyers knowledge of the school. So that young lawyers have entered a market at a loss, at all means of access to the source. If the lawyers access to the source in the course of what is wrong with misconduct or if the first is the need for a review of their university teachers.

Marketing is not a lawyer common sense, not like children playing father, "the families" that can be disguised as a play. People do not understand the law of nature do not know what their lack of legal knowledge, Mo Xueguo marketing of natural lawyers do not know what their lack of marketing skills, after all, have studied for. In the absence of professionals to replace lawyers marketing, "charge" must be the choice. Of course, to marketing experts, consultants also may be best.

Closing remarks, lawyers marketing is an advanced technology. We all know that technological advances will directly promote the development of productive forces, and the development of productive forces and relations of production will ultimately decide the change and progress. It is from this perspective, we said: lawyer is a lawyer powerful marketing engine; lawyers marketing tool is the delivery of justice!